Cosmetics

Established since 2005, Transcu’s ‘Electore’ line of skincare products is infused with a unique, naturally derived mineral-ore. Its rich anti-oxidant properties are highly resistant to the ‘oxidation’ caused by harsh environmental elements.

Building on the existing ‘Electore’ line, Transcu's next generation of advanced cosmetics, therapeutics and health-promoting agents for the skin will incorporate the proven TTI technologies for better absorption and efficacy. Transcu will launch its newly improved mineral ore-based skin care line (for men and women) of facial soaps, face treatments, cleansing gels and moisturising creams and lotions in 2009.

The minerale-ore used in ‘Electore’ is extracted from the Gifu prefecture in Japan and made into a muddy paste, which contains abundant minerals and has very high reduction potential of minus 700mV.

The reduction potential in the mineral-ore provides strong and stable beneficial anti-oxidant effects without loss of activity, unlike the vitamins which are rapidly destroyed when exposed to air. It also alleviates the generation of superfluous active oxygen on the skin surface.

It has abundant minerals that help to preserve moisture in the skin and restore its suppleness, luster and tension. The mineral-ore adjusts the balance of mineral ions, strengthens the water structure and maintains the function and beauty of the skin. It helps to reduce skin inflammation, and is effective in resolving skin problems such as red spots caused by ultraviolet rays, skin dullness and wrinkles.

Benefits of mineral-ore:

• Creates clear, translucent and beautiful skin
• Preserves moisture within the skin to reduce the harmful effects of dehydration
• Strengthens skin's suppleness, increases its elasticity and reduces the appearance of wrinkles
• Gives fineness to the skin to ensure make-up stay on well
• Rejuvenates and heals damage due to sun and wind exposure

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